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calling all creatives for

A FREE, 5-DAY CO-WORKING-STYLE CHALLENGE

Give your brand’s digital front porch the ultimate copy glow-up: Step inside an expert’s guide to a conversion-ready, personality packed message—

on your homepage & beyond.

LIVE MONDAY, SEPT. 11 - FRIDAY, SEPT. 16

A FREE, 5-DAY CO-WORKING-STYLE CHALLENGE

Give your brand’s digital front porch the ultimate copy glow-up: Step inside an expert’s guide to a conversion-ready, personality-packed message

—on your homepage & beyond.

LIVE MONDAY, OCT. 3 - FRIDAY, OCT. 7

Listen.

The self-promotion engine of small business fires on the fuel of words.

AND YOUR HOMEPAGE?

IT'S THE FOUNDATIONAL WORKHORSE FOR YOUR MESSAGE.

It's one spot (of many!) you've gotta lawyer up & explain your value with copy.

After all, you'd best bet if there's one task you do daily as a small business owner ...

... (and hoo boy, it's going nowhere fast) it's writing & communicating your value.

Because these days, it's no secret: writing is in the job description of every 21st-century artist, creative, maker, coach, consultant, designer, photographer, & entrepreneur.

SO? LET'S GET YOU SET TO SELL ON

YOUR WEBSITE'S FRONT PORCH ... & BEYOND.

Pencils up: we're taking your

homepage back-to-cool.

*In order to receive the replays of these live trainings, you must register to attend. The trainings take place inside a private Facebook group, where the recordings will also be held for all registered attendees. You will have access to all this content & the replays until October 13.

Listen.

The self-promotion engine of small business fires on the fuel of words.

And your homepage?

It's the foundational workhorse

for your message.

It's one spot (of many!) you've gotta lawyer up & explain your value with copy.

After all, you'd best bet if there's one task you do daily as a small business owner ...

... (and hoo boy, it's going nowhere fast) it's writing & communicating your value.

Because these days, it's no secret: writing is in the job description of every 21st-century artist, creative, maker, coach, consultant, designer, photographer, & entrepreneur.

SO? LET'S GET YOU SET TO SELL ON YOUR WEBSITE'S FRONT PORCH ... & BEYOND.

Pencils up: we're taking your

homepage back-to-cool.

*In order to receive the replays of these live trainings, you must register to attend. The trainings take place inside a private Facebook group, where the recordings will also be held for all registered attendees.

IN THIS FREE, FIRST-EVER COPYWRITING CHALLENGE FALL FEST

You’ll hold a megaphone up to your messaging alongside 3k+ others & walk away with…

A homepage copy framework designed to lock in more conversions & know-how to gather the receipts to prove it

This page serves as a 24/7 laser-focused salesperson (even while you snooze). Bring the calculator, we're talking math, yo—I'll reveal the benchmarks I look to lift with some copy magic.

Messaging hacks to stand out from the eleventy-million others in your niche

5 million new small business applications in last year? Yay!! Also ... 😳. This includes a little somethin’ somethin’ I call the Research Rainbow, if you’ve seen me talk about that spreadsheet in YouTube vids. ✍️ I'll unpack it—you'll have to join us to see!

My go-to tips—taught over 5 live copywriting coaching sessions—to intrigue your audience and convince people of your value

Prep to ALWAYS strike the right ~vibe~ no matter the customer's buying style. BTW, if you do sales consults or kick-off calls, you're definitely gonna want to know this a few of these hat tricks—they translates beautifully in sales scripts, too!

IN THIS FREE, FIRST-EVER

COPYWRITING FALL FEST

You’ll hold a megaphone up to your messaging alongside 3k others

& walk away with…

A homepage copy framework designed to lock in more conversions & know-how to gather the receipts to prove it

This page serves as a 24/7 laser-focused salesperson (even while you snooze). Bring the calculator, we're talking math, yo—I'll reveal the benchmarks I look to lift with some copy magic.

Messaging hacks to stand out

from the eleventy-million others in your niche

My go-to tips—taught over 5

live copywriting coaching sessions—to intrigue your audience and convince people of your value

Plus, just for showing up TO THE CHALLENGE, you get access to

Ready to load up your back-pack & learn how I write copy for A-list clients? Of course you are, you're a creative trying to get noticed in a noisy market

& cray cray economy. 😜

Get inside-the-huddle insight to my entire copywriting process—

think swipe copy ideas, alumni stories, playlists, recipes,

school supplies lists & more to max-out your week on (virtual) campus.

PLUS, JUST FOR SHOWING UP TO THE CHALLENGE,

YOU GET ACCESS TO

Ready to load up your back-pack & learn how I write copy for A-list clients? Of course you are, you're a creative trying to get noticed in a noisy market & cray cray economy. 😜

Get inside-the-huddle insight to my entire copywriting process—think swipe copy ideas, alumni stories, playlists, recipes, school supplies lists & more to max-out your week

on (virtual) campus.

free, Live challenge - October 3-7, 2022

Day 1

Teardown Tailgate

On Opening Day, we’ll unbox what makes a good homepage & what verbiage even needs to be there. Watch while I dissect pages from 3 of this week’s students & personally show you how to lay out the story, in a live “do this, not that” session. You’ll even discover some of the major mistakes I see in most creatives’ homepage copy—then turn the mirror on yourself to pinpoint weak spots in your website’s sales argument & copywriting.

you'll walk away from day 1 with—

A list of tweaks you can make to ramp up your homepage conversions (with major do’s & don’t’s for your site's front porch)
A copywriting tech demo with a browser extension I use approximately eleventy-hundred times per week as a copywriter
A chance to be the randomly-selected Homecoming Court Attendant prize winner of the day

Monday, October 3 at 12 p.m. ET

live inside the group

Day 2

Tour de [Copy] Quad

After we've talked through ideas about how YOU can set yourself apart in a saturated market, we'll shift gears over to your dreamboat client or customer. I'll teach you how to quit stressing about coming up with the best quips & one-liners ... and lean on your audience to do the copy heavy-lifting instead. Even if you've hit peak internet & done every "ideal client avatar exercise" in existence, you'll discover something new.

you'll walk away from day 2 with—

My go-to exercise for copy banking in a pinch, complete with a digital worksheet so you can get started pulling data
A copywriting miscommunication diagnostic-style audit for your homepage, so you know where to get crystal-clear
A chance to be the randomly-selected Homecoming Court Attendant prize winner of the day

Tuesday, October 4 at 12 p.m. ET

LIVE INSIDE THE GROUP

Day 1

Teardown Tailgate

On Opening Day, we’ll unbox what makes a good homepage & what verbiage even needs to be there. Watch while I dissect pages from 3 of this week’s students & personally show you how to lay out the story, in a live “do this, not that” session. You’ll even discover some of the major mistakes I see in most creatives’ homepage copy—then turn the mirror on yourself to pinpoint weak spots in your website’s sales argument & copywriting.

you'll walk away from day 1 with—

A list of tweaks you can make to ramp up your homepage conversions (with major do’s & don’t’s for your site's front porch)
A copywriting tech demo with a browser extension I use approximately eleventy-hundred times per week as a copywriter
A chance to be the randomly-selected Homecoming Court Attendant prize winner of the day

MONDAY, OCTOBER 3 AT 12 P.M. ET

LIVE INSIDE THE GROUP

Day 2

Tour de [Copy] Quad

After we've talked through ideas about how YOU can set yourself apart in a saturated market, we'll shift gears over to your dreamboat client or customer. I'll teach you how to quit stressing about coming up with the best quips & one-liners ... and lean on your audience to do the copy heavy-lifting instead. Even if you've hit peak internet & done every "ideal client avatar exercise" in existence, you'll discover something new.

you'll walk away from day 2 with—

My go-to exercise for copy banking in a pinch, complete with a digital worksheet so you can get started pulling data
A copywriting miscommunication diagnostic-style audit for your homepage, so you know where to get crystal-clear
A chance to be the randomly-selected Homecoming Court Attendant prize winner of the day

TUESDAY, OCTOBER 4 AT 12 P.M. ET

LIVE INSIDE THE GROUP

Day 3

Brand Voice Bonfire

Listen, I like Basic Betty Beige as much as the next girl, but only when it comes to my sweater collection. It's time to talk about forgettable, bland, un-sticky messaging ... and how it's losing you business. I'll teach you about dissecting your own brand voice (through DATA, it always comes back to data 'round here), and you'll break the concept of brand voice down to brass tacks. Learn about

what makes a "sticky" sound on the internet

—and beyond.

you'll walk away from day 3 with—

An exercise to direct your own brand voice (bc yes, you already have one)
The 3 parts of voice to lock-in before you hand off customer service, inboxing, or any other messaging
A chance to be the randomly-selected Homecoming Court Attendant prize winner of the day

WEDNESDAY, OCTOBER 5 AT 12 P.M. ET

LIVE INSIDE THE GROUP

Day 4

The Crowning Ceremony

Homecoming royalty has arrived—in the form of my go-to homepage copywriting framework. This is why they call me the copywriting queen of my industry (a nerdy title I'm okay with). You'll bring efficiency to your copywriting process & learn about shortcuts that can happen once you have your “isms” down and your client’s voice hacked. Plus, be a fly on the wall as I write some headlines in real-time—pressure's on, so I'll have my emotional support candle lit.

you'll walk away from day 4 with—

An outline of my fast-track homepage messaging framework—and how frameworks can be leveraged in every inch of your messaging (yes, even email newsletters, ad messages, blogs, and more)
5 parts to a mastered message & clarified site copy
A scholarship seat giveaway worth $1,747

THURSDAY, OCTOBER 6 AT 12 P.M. ET

LIVE INSIDE THE GROUP

Day 5

Copywriting for Creatives Open House

You’ll get to see the go-to conversion copywriting process our agency clients experience—the one that was first of its kind & put AW on the map. Snag a real-life look at before & after messaging transformations, and see step-by-step how you can

master your message, write your site, & re-launch it to SELL before the Christmas holidays.

you'll walk away from day 5 with—

Dates on your calendar for your brand messaging gut & web copy re-launch
The assets you need to plan your website content
Intimate office hours Q&A chat with your CfC University Prez (moi) to ask me your most burning questions about copywriting, The Copy Bar Collective membership, and Copywriting for Creatives

FRIDAY, OCTOBER 7 AT 12 P.M. ET

LIVE INSIDE THE GROUP

Day 3

Brand Voice Bonfire

you'll walk away from day 3 with—

An exercise to direct your own brand voice (bc yes, you already have one)
The 3 parts of voice to lock-in before you hand off customer service, inboxing, or any other messaging
A chance to be the randomly-selected Homecoming Court Attendant prize winner of the day

WEDNESDAY, October 5 at 12 p.m. ET

live inside the group

Day 4

The Crowning Ceremony

Homecoming royalty has arrived—in the form of my go-to homepage copywriting framework. This is why they call me the copywriting queen for my industry (a nerd title I'm okay with). You'll bring efficiency to your copywriting process & learn about shortcuts that can happen once you have your “isms” down and your client’s voice hacked. Plus, be a fly on the wall as I write some headlines in real-time—pressure's on, so I'll have my emotional support candle lit.

you'll walk away from day 4 with—

An outline of my fast-track homepage messaging framework—and how frameworks can be leveraged in every inch of your messaging (yes, even email newsletters, ad messages, blogs, and more)
5 parts to a mastered message & clarified site copy
A scholarship seat giveaway worth $1,747

Thursday, October 6 at 12 p.m. ET

live inside the group

Day 5

Copywriting for Creatives Open House

You’ll get to see the go-to conversion copywriting process our agency clients experience—the one that was first of its kind & put AW on the map. Snag a real-life look at before & after messaging transformations, and see step-by-step how you can master your message, write your site, & re-launch it to SELL before the Christmas holidays.

you'll walk away from day 5 with—

Dates on your calendar for your brand messaging gut & web copy re-launch
The assets you need to plan your website content
Intimate office hours Q&A chat with your CfC University Prez (moi) to ask me your most burning questions about copywriting, The Copy Bar Collective membership, and Copywriting for Creatives

Friday, October 7 at 12 p.m. ET

LIVE INSIDE THE GROUP

Grab a bev & some snacks—meet me in the tailgate tent for

Kick up your 24/7/365 selling machine to the varsity league: let's get your copy schooled

in all the right ways.

GRAB A BEV & SOME SNACKS—

MEET ME IN THE TAILGATE TENT FOR

Kick up your 24/7/365 selling machine to the varsity league: let's get your copy schooled

in all the right ways.

Copywriting for Creatives University Prez

Hi! I’m

Ashlyn Carter

I’ve been profiled by Forbes mag online, tackled the Creative Live stage, and been featured by media like Southern Living, SELF, and Style Me Pretty—but my homebase & heart is getting to reach more than 50k people a month through my content and YouTube channel.

I’ve been obsessed with figuring out how to help creatives get words that convert WITHOUT hiring out a pro copywriter since the day I became an entrepreneur.

100+ clients, 7,000+ students, 15 years professionally in the marketing industry, 6.5 years in business ownership, and 7++ figures in revenue later, I’ve pinpointed what it is that helps lock in million dollah launches for A-list clients—and now?

I get YOU the tips and tricks, so you can try 'em, too. 👊 The week with me is just 0.6% of your whole YEAR. If you're willing to invest that, you'll get my key mindset shifts to get CLEAR about what you do & why it's of value—even if your market's saturated—and yes, even if you hate writing & selling (or don't even really know 100% what copywriting is).

My goal for you in this challenge? I want you to walk away with at LEAST 1 page full of practical ways to articulate & compel others to buy from you. This is my specialty—it's worth every ounce of the "business" push-ups and effort, I promise. Find a time that works best for your busy schedule & let's do this! 📝🎉

Copywriting for Creatives University Pres

Hi! I’m Ashlyn Carter

I’ve been obsessed with figuring out how to help creatives get words that convert WITHOUT hiring out a pro copywriter since the day I became an entrepreneur.

100+ clients, 7,000+ students, 15 years professionally in the marketing industry, 5.5 years in business ownership, and seven figures in revenue later, I’ve pinpointed what it is that helps lock in million dollah launches for A-list clients—and now?

I get YOU the tips and tricks, so you can try 'em, too. 👊 The hour with me is just 0.6% of your whole WEEK. If you're willing to invest that, you'll get my key mindset shifts to get CLEAR about what you do & why it's of value—even if your market's saturated—and yes, even if you hate writing & selling (or don't even really know 100% what copywriting is).

It's time to be your OWN best spokesperson.

*In order to receive the replays of these live trainings, you must register to attend. The trainings take place inside a private Facebook group, where the recordings will also be held for all registered attendees. You will have access to all this content & the replays until October 13.

It's time to be your OWN best spokesperson.

Homepage Homecoming Week

is built for creatives &

small business owners who …

Provide a service

You get starry-eyed about your craft & time is money, baby: from freelancers all the way up to wedding pros, designers, photographers, fine artists, coaches, realtors, agency owning entrepreneurs & more, I've worked with your type (and I've BEEN your type).

OFFER a Product

Physical or digital, you're my type. Whether it's sold on a 5k word sales page (hey-o online course creators!) to an ecomm shop owners selling something like jewelry, fine art, t-shirts, pottery, prints, and the like, this challenge applies to you.

LIKE “PRETTY”

I'll come right out & say it: my people typically like aesthetics. Selling beauty, artistry, luxury, craftsmanship, nice-to-haves, or I-can-technically-live-without-it offers ain't no joke. I can help you sell them.

Provide a service

You get starry-eyed about your craft & time is money, baby: from freelancers all the way up to wedding pros, designers, photographers, fine artists, coaches, realtors, agency owning entrepreneurs & more, I've worked with your type (and I've BEEN your type).

Provide a Product

Physical or digital, you're my type. Whether it's sold on a 5k word sales page (hey-o online course creators!) to an ecomm shop owners selling something like jewelry, fine art, t-shirts, pottery, prints, and the like, this challenge applies to you.

LIKE “PRETTY”

I'll come right out & say it: my people typically like aesthetics. Selling beauty, artistry, luxury, craftsmanship, nice-to-haves, or I-can-technically-live-without-it offers ain't no joke. I can help you sell them.

Okay, hot shot.

If this is so great, why's it free?

Because I'm on mission to do as much as I can

in this economy to keep small businesses & creatives going.

And frankly, there's too many people out there letting this mood → 😳🤷🏻‍♀️

about sales writing kill their bottom line.

This much of time would typically be a paid training—I believe in charging for my time, as I believe you should charge for yours. So I am offering VIP access (you'll see it on the next page) if you'd like a deeper experience & more access to me.

But I built my business using free stuff for years.

My hope is this helps you build yours, too.

Okay, hot shot.

If this is so great, why's it free?

Because I'm on mission to do as much as I can

in this economy to keep small businesses & creatives going.

And frankly, there's too many people out there letting this mood → 😳🤷🏻‍♀️

about sales writing kill their bottom line.

But I built my business using free stuff for years.

My hope is this helps you build yours, too.

Ok, hot shot—

If this is so great,

why's it free?

Because I'm on mission to do as much as I can in this economy to keep small businesses & creatives going.

And frankly, there's too many people out there letting this mood → 😳🤷🏻‍♀️ about sales writing kill their bottom line.

This much of time would typically be a paid training—I believe in charging for my time, as I believe you should charge for yours.

So I am offering VIP access (you'll see it on the next page) if you'd like a deeper experience & more access to me. But I built my business using free stuff for years

My hope is this helps you build yours, too.

SAVE YOUR SEAT FOR

A JAM-PACKED

WEEK-LONG WORKSHOP

DESIGNED TO GIVE YOU

... the skinny on how to strike GOLD with the right thing to say

... so you can be your OWN best spokesperson.

IF SOMEDAYS (K, FINE—MOST DAYS)

You feel like your words aren't pulling their weight in your business ...

... they’re just lying around on the couch watching Netflix, taking all the bougie snacks from the pantry &wine off the bar cart … *not* helping you get those paydays ...

IT'S OVERTIME, BABY.

Get your game-face on & let's ...

Navigate asking people to pay you during the days of an unchartered economy, "great resignation" & a small biz/freelancer boom

Get scrappy to get after your Q4 business & sales goals, starting with solid, sticky copy

Figure out how to tell people what you do, what you offer, & why you're different (without oversharing or having to deal with "red flag" clients/customers 'til you get there)

THE BOTTOM LINE? THIS IS MY ELEMENT.

I'VE GOT IT DOWN TO A (WORD)SCIENCE.

Give your brand’s digital front porch the ultimate copy glow-up: Step inside an expert’s guide to a conversion-ready, personality-packed message

—on your homepage & beyond.

The bottom line? this is my element.

i've got it down to a (word)science.

Give your brand’s digital front porch the ultimate copy glow-up: Step inside an expert’s guide to a conversion-ready, personality packed message—on your homepage & beyond.

And? Book with a template

to max-out your time.

These Strategy Calls work BEST coupled with AW Signature Templates from The Copy Bar template shop, which we use to train our copywriters & start as a basis for custom work.

Think:

🖥 The Sweet 16 Sales Page Primer + Template for $297

🖥 The Perfect Email Welcome Sequence Template for $197

🖥 The Sales & Launch Email Sequence of 12 launch funnel email templates for $97

You take a first stab, I'll clean it up with you during a live strategy sesh (over La Croixes, of course).

Disclaimer: this presentation is entirely free. You will get actionable steps to refresh the copy & messaging for a high-converting homepage. Results are not guaranteed or typical—in fact, only about 30% of folks who sign up for things like this even attend. At the end of the presentation, a program will be offered for purchase. You will have access to all this content & the replays until October 13, 2022. By submitting your email address on this website, you're authorizing our company to send you information and promotional messages via email.